We’re striving to leave the world
better than we found it
Our eyewear is made from Mazzuchelli M49, a plant-based acetate that combines cellulose protein from plants, seeds and wood fibres with a natural plasticiser. 90% of the material converts into natural gasses after only 115 days. The remaining share turns into water and biomass according to the UN-EN-ISO 14855-2: 2018 standard. We do not recommend leaving the sunglasses in nature. You can read more about composition and certifications, click here.
In our eyewear collection, the hinges are made from up to 60% recycled materials made by the leading provider, OBE, from Germany. Read more. Our sleeves are made from recycled leather, and the cloth is from recycled bottles; read more right here.
We need to leave behind a world worth exploring — also for future generations.
ONE PRODUCT SOLD, ONE TREE PLANTED:
We’re constantly searching for new ways to achieve our goal of becoming net positive regarding environmental impact. This is why we’re closely engaged with our partner, Climaider, a digital platform and environmental initiative focused on finding new ways to take climate action in our everyday lives.
Through direct donations to Climaider, we support their ongoing initiatives and create our own. One of these is “One product sold, one tree planted”, meaning that we’ll plant a tree where it’s needed whenever you buy a James Ay item. Through these projects, we support SDG 13 and several other SDGs.
FSC CERTIFIED PACKAGING
FSC Certified packaging is a responsible, international standard for paper-based packaging. The FSC standard assures buyers that the timber used to create paper originates from a forest managed according to the highest social, economic and environmental standards. The FSC Mixed Sources and FSC Recycled labels are based on wood from FSC-certified forests mixed with FSC-certified recycled material and wood products from controlled sources.
We’re turning all of our plastic into more responsible alternatives. This process started when we founded the company intending to be entirely done at this point in 2024. Whenever possible, we transport our products by train to reduce CO2 emissions — just like we work meticulously to minimise waste throughout our supply chain. This is all done in close partnerships with our suppliers across the globe. We are far from perfect, but we are doing many good things.