We will inspire people to
follow the sun.

Follow the sun

FOLLOW THE SUN

James Ay is founded on the premise that every time you put on a pair, you are in a moment where the sun lightens your heart and frees your mind. This simple idea is what fuels our creativity and guides us in the pursuit of a happy life. To extend our knowledge of what constitutes such a life, we tell stories about people who found their way to a happy life.

MISSION

We will inspire people to follow the sun. That means everybody needs to be happy in life, and it's about finding your path, which makes you happy. We will inspire people by talking about others who found their path to a happy life through our stories. That's what 'Follow the sun' is all about.

We tell stories about people who found their way to a happy life.

We tell stories about many different people from all over the world. For example, Leonor and Diego from Buenos Aires, Argentina, have chosen a life without children.

Kent Stannard lives near the coast of Melbourne. He believes it fuels unhappiness among city people to be disconnected to the natural world.

Tell your story

#FOLLOWTHESUN

On Instagram, we use the hashtag #FOLLOWTHESUN and #JAMESAY. Use the hashtags to tell your story through your AYs. We hope you will help us inspire other people to follow the sun.

AMBASSADORS

If you think your profile and path in life suits James Ay, then do not hesitate to contact us for a collaboration. You can contact us at hi@jamesay.com to hear more about our ambassador network.