AY381 - Fjordland


The inspiration for the model 'Fjordland' comes from one of the original biker sunglasses - the ones that bikers usually buy at gas stations. We wanted to praise the free spirits riding the country roads.

'Fjordland' in Norway is the name of one of the most iconic biker trails in the world.




Free delivery world wide / Free return in Denmark
Denmark 1-2 business days (Postnord)
Other countries 1-3 business days (DHL Express)


Selected Color : Black


Our sunglasses are made of 100% biodegradable acetate from Mazzucchelli in Italy, Coated OBE hinges from Germany and UV protected CR39 lenses.

Black with green lenses - Lens category 3: These sunglasses provide a high level of sun glare reduction and good UV protection.

Clear crystal with yellow lenses - Lens category 0: These are not sunglasses, as they have a very low ability to reduce sun glare. They provide limited or no UV protection.

Every pair of AY's you purchase plants one tree and removes a kilo of plastic waste from our oceans.

CR-39 sun lenses

CR-39 lenses with anti reflective coating (a thin coating applied to the surface of lenses to reduce reflection and glare). CR-39 are resistant to shattering and scratches and have a light weight feel.

OBE hinges

OBE are a power house in the optical industry and has been so since its founding in 1904 - in particular due to their role in developing spectacle hinges. The strength of an OBE hinge is its dimensions and special rubber coating making the friction and longevity just right.

High quality italian bio acetate

Mazzucchelli — faithful to its “tradition of modernity” — has developed a new eco-friendly thermoplastic material. M49 is an innovative formula which blends cellulose acetate with a plasticizer from natural sources. The components derive from renewable sources and fuse two types of fibres; fibres from seeds (cotton) and fibres from wood (conifers and broadleaves) - making it 100% biodegradable.

Premium packaging

When you take pride in your product, you need to wrap it right and tight. With our packaging, aesthetics meets form and function.

The sunglasses comes in a white hard box with uncoated papir with a white and hot stamp logo on top. Inside the box the sunglasses will be put into a clear pvc case with logo and a brand statement printed outside. There will also be a white cloth with logo in the box.

James Ay is a universe of eco-friendly sunglasses founded on the premise that every time you put on a pair, the sun lightens your heart and frees your mind.

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