Our mission is simple. We wish to preserve the world we live in by giving back more than we use to the planet and its people.

We give back

Our mission is simple. We wish to preserve the world we live in by giving back more than we use to the planet and its people. This means becoming net positive in our impact when the big score line is settled.

How do we do it?

We give donations to One Tree Planted and Empower, as each represent ways in which we can improve our impact - either directly through projects, or indirectly by fostering new knowledge on how we could live better in the future.

One Tree Planted

As an environmental charity, One tree planted is on a mission to make it simple for anyone to help the environment by planting trees!

One dollar. One tree.

One tree planted plant trees in North America, South America, Asia, and Africa. Most of our projects help with restoration from forest fires and floods, as well as creating jobs, building communities, and protecting habitat for biodiversity.

www.onetreeplanted.org


Empower

Based on the idea of using new technology to enable a circular economy and create a cleaner and better world Empower was founded in January 2018. Empower is building a global plastic waste ecosystem based on the same philosophy as the Norwegian bottle deposit system. By giving financial rewards in return for the deposit of plastic waste we can both stop leakage of plastic into the environment and cost-efficiently incentivize collection of leaked waste. The use of Blockchain technology ensures both transparency and traceability throughout the value chain.

One order. One kg plastic waste removed.

www.empower.eco

We take responsibility

We’ve not created James Ay to take advantage of the Earth we inhabit or the people we love. We’re here to make things as they ought to be.

Our manufactures have the necessary registration papers and permissions from local government. All workers must be above age 18 and be properly trained before work. All workers are paid no less than the wages level regulated by local government.

In addition to wages, the manufacturer must buy social insurance for all workers, and provide proper welfare-like working meals, accommodation, trainings, holidays, etc. to workers, at the costs of employer.